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Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced digital world, creating content is essential for businesses to stay competitive and engage their target audience. Businesses invest heavily in developing and promoting content to reach their target audience, from social media posts to blog articles. However, with so many different types of content available, it can be challenging to know which one to focus on. As someone who has been in the marketing world for a while, I’ve seen firsthand the impact good content can make. In this article, we will explore the value of text, video, shooting…

Getting the most out of your insurance marketing budget | Insurance Business Canada InsuranceNews Getting the most out of your insurance marketing budget Experts share top tips on navigating tougher times InsuranceNews By Jen Frost Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced…