Tag business news magazine

When it comes to online shopping, search personalization is more important today than ever before. If in 2019 about 60% of shoppers expected to get personalized search results, in 2020 that number increased to 80%. A recent McKinsey report shows that today’s customers don’t just prefer a personalized shopping experience — they demand it. In 2023, relevance is the name of the game. Search personalization is the basis of positive brand perception, customer engagement and customer loyalty. Shoppers expect to only see relevant results. It’s no longer acceptable to respond to a given query by bombarding the user with generic…

CHICAGO — Rising costs and economic setbacks haven’t been enough to deter strong consumer interest in snacking, according to Mondelez International, Inc.’s fourth annual State of Snacking report. The report, released Jan. 16, analyzed global consumer snacking habits and decisions. Overall, the report revealed a maintained interest in snacking that continues to increase. Like in the 2021 report, 64% of consumers continue to prioritize snacking throughout the day over standard mealtimes. Another continued trend is mindful snacking, but this year with an emphasis on environmental consciousness versus 2021’s concern with nutrition and functionality. The annual State of Snacking report is…