The essence of strategy then is to provide a plan of
The word strategy comes from the Greek ‘strategos’ meaning generalship. In Greek mythology Athena the goddess of warfare and strategy is a guide leading people in the right direction.
Ouachita Baptist University’s Hickingbotham School of Business hosted its 13th annual Business Plan Competition in December. Madison Melcher, a senior business administration major from Rockwall, Texas, placed first in the competition with her business plan, Covered by Grace, and received