local business marketing

Marketing VP at Napa Valley’s Far Niente Wine Estates wins North Bay Influential Women Award

Posted on June 25, 2023

Kate McManus is a leader in marketing, business development and branding with more than 25 years of experience in the wine and spirits industry. As Vice President of Marketing at Far Niente Wine Estates, she focuses on building talented and dedicated teams by creating a positive culture fostering innovation and creativity. She has worked at top industry firms from New York to Napa, moving to the Bay Area to lead marketing activities at Constellation Brands for international wineries from New Zealand, Sonoma and Italy. At Delicato Family Vineyards, she built the marketing department and expanded trade and digital capabilities. McManus…

Disrupted, or Disruptor? How Do You Actually Innovate?

Posted on June 21, 2023

We’ve all heard the phrase, “innovate or die.” And in the business world, there is a lot of truth in this statement. If we become complacent in what we know, and we stop challenging ourselves to grow, we lose our leadership edge. We become the disrupted instead of the disruptor. Digital transformations are always a reflection of people transformation. People have to change along with (and even ahead of) technology in order to effectively lead and innovate. And yet the one thing we don’t talk about is, where does innovation actually come from? How do we source innovation as leaders…

Leadership in Uncertain Times | Invisible Edge

Posted on June 13, 2023

In my life, I haven’t experienced a time where the whole world came together to overcome a major challenge. Too often we are divided, creating stories about how we feel either inferior or superior to others. That usually doesn’t go well in either version. COVID-19 is, along with many other things, an opportunity to lead—whether it’s holding a vision, or encouraging acts of kindness among your team, family, or community. In order to lead effectively in turbulent times, we have to be well-resourced and have tools to quell our own anxieties and fears, so that we can in turn be…

Marketing Einsteins have formulated a new money-spinning ‘Theory of Relativity’

Posted on June 7, 2023

The term ‘family business’ is used to be associated with a commercial enterprise – like a shop, or restaurant, or other service provider – wholly owned and, partially or wholly, run by people related to each other. A family business was a way for the family to make money by getting other people to spend their money. This meaning of ‘family business’ has recently been inverted in a process by which families, any and all families, spend money so that other, unrelated people can make it. How has this happened? The latter-day Einstein of that science of money-making known as…

What is Business Marketing?

Posted on January 26, 2023

Economic News, Jakarta – Business marketing is a way to promote the sale of services or products to other businesses. Typically, this is done by selling to other organizations or businesses that either resell the product or use it in operations. Some of the most successful marketing strategies in this field utilize a variety of approaches to reach customers. Business marketing is sometimes known by the acronym B2B or business-to-business. More than just a business, of course, you can buy services or products. The subscriber list may also include academics or other agencies, government agencies, or non-profit organizations. There are…