How Follower Count and Authenticity Impact Influencer Marketing Success

How Follower Count and Authenticity Impact Influencer Marketing Success

The influencer marketing industry is a booming sector, projected to reach a staggering $21.1 billion in 2023, a five-fold increase in just half a decade. This explosive growth has not only placed influencer marketing at the forefront of digital advertising strategies but also sparked debates about how to optimize influencer content creation and engagement effectively. Two recent studies published in the Journal of Marketing – “Influencer Marketing Effectiveness” and “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement” provide critical insights into these debates. They delve into the intricacies of balancing follower count, content authenticity, and brand familiarity to…
Pop-up market gives students a real world business experience

Pop-up market gives students a real world business experience

12 young entrepreneurs were funded to operate their business ventures, which include drone marketing services, a pet portrait artist, a cotton candy cart, pool cleaning services, lakeside lawn care, and computer repair services Tomorrow the Business Center Nipissing Parry Sound is partnering with Northgate Shopping Center to host its Annual Summer Company pop-up market. The event will run from 10 am to 3 pm at Center Court in the Northgate Shopping Centre. The Business Center Nipissing Parry Sound is a not-for-profit organization that provides support for the start-up and expansion of small enterprises in the Nipissing and Parry Sound regions.…
Free Resources: Leadership Mindset |  Invisible Edge

Free Resources: Leadership Mindset | Invisible Edge

During a period of uncertainty such as we have been going through for the last several weeks, one of the most important, but often overlooked, skills to hone is that of Leadership Mindset. This is often the key in helping you regulate yourself, your emotions, your resilience, and your confidence in leading your team. We feel it’s such a critical skill that we wanted to address it in another free webinar: Leader Mindset: Turning Crisis into Recovery. There were a lot of great takeaways here, and we were so glad to be able to share this with you! Feel free…
10-Part Intuition Docuseries Launching April 6th

10-Part Intuition Docuseries Launching April 6th

Exciting news! Filmmaker Danny Blitz is releasing his 10-part docuseries, Superpower, on developing your intuitive intelligence. She interviews top scientists, doctors, specialists, and yours truly J in bringing together the latest research and best practices on developing intuition to make better decisions and live a more purposeful life connected to your deepest values ​​and passions. Each episode tackles various applications, ranging from how to relieve stress and overwhelm to listen to your inner guidance for your most important decisions. I’m featured in the 1st and 9th episodes—the 9th one focuses on how intuitive intelligence deepens your ability to make more…