Small Business

5 Timeless Ways To Make Customers Happy (And Keep Them Happy)

Posted on April 18, 2023

Customer service strategies must take many factors into consideration, including things like what you’re selling, who your clients are, and the practicalities of your sales and marketing processes. That said, there’s a fundamental command that applies to every single business: make the customer happy.“Happy customers are your biggest advocates and can become your most successful sales team.” Lisa MasielloHappy customers often buy again. They attract more customers by generating social proof, like positive reviews and testimonials. And they serve as brand ambassadors by recommending you to others. Ultimately, happy customers are your most valuable asset because they build…

Small Businesses: Don’t Miss Out on Employee Retention Tax Credits – Here’s How to Claim Them

Posted on January 26, 2023

Small businesses are the backbone of the American economy, but they often struggle to keep up with the costs associated with employee retention. One way that small businesses can offset these costs is through employee retention tax credits. These credits can help small businesses save money on taxes and keep their employees happy and engaged. In this blog post, we will discuss how small businesses can claim employee retention tax credits and the benefits that come by doing so. What is the Employee Retention Tax Credit? In short: ERC is a stimulus program designed to help those businesses that were…

3 Cost-Effective Ways to Do Paid Advertising for Your Small Business

Posted on January 26, 2023

It’s a tough market for paid advertising, but these marketers found a way to see results from it. Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel. Katie Wilson of snack brand Belli Welli said traditional methods like billboards can pay off. This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.loading Something is loading.Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. download the…

I Didn’t Think I Could Purchase A Company

Posted on January 26, 2023

This story begins with a routine call to help a colleague with a few questions about advertising. We were discussing her business and she mentioned her hope to retire in the near future. Fast forward to the next morning when I was walking our dogs with my husband. I was sharing the conversation with him when he responded with “Why don’t YOU buy her publishing company?” Honestly, the thought hadn’t crossed my mind and looking back, I am disappointed for the reasons why. In sharing what I learned from my lesson, I thought I could help other female business owners!…

Readout of Roundtable on Capital Access for Small Businesses

Posted on January 26, 2023

Yesterday, the Administrator of the Small Business Administration (SBA) Isabel Guzmán, the Deputy Secretary of the Treasury Wally Adeyemo, American Rescue Plan Coordinator Gene Sperling, and Deputy Director of the National Economic Council Bharat Ramamurti were joined by US Senator John Hickenlooper (D -CO) and small business leaders, advocates, and mission lenders with particular expertise in reaching minority small businesses to discuss the Biden-Harris Administration’s small business agenda to expand capital access, including newly proposed rules from the SBA and historic investments by the Treasury Department in CDFIs. The group includes non-profit mission lender groups, Community Development Financial Institutions (CFIs),…

Readout of Roundtable on Capital Access for Small Businesses

Posted on January 26, 2023

Yesterday, the Administrator of the Small Business Administration (SBA) Isabel Guzmán, the Deputy Secretary of the Treasury Wally Adeyemo, American Rescue Plan Coordinator Gene Sperling, and Deputy Director of the National Economic Council Bharat Ramamurti were joined by US Senator John Hickenlooper (D -CO) and small business leaders, advocates, and mission lenders with particular expertise in reaching minority small businesses to discuss the Biden-Harris Administration’s small business agenda to expand capital access, including newly proposed rules from the SBA and historic investments by the Treasury Department in CDFIs. The group includes non-profit mission lender groups, Community Development Financial Institutions (CFIs),…

Hello world!

Posted on January 26, 2023

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!…