Category Business Marketing

Nestled in the lush landscapes of Lampung Province, Indonesia, lies the picturesque town of Kota Agung. Rich in cultural heritage and natural beauty, this charming town is a hidden gem waiting to be discovered. At the heart of preserving and promoting its unique identity is pafi kota agung, an initiative dedicated to showcasing the town’s vibrant culture, history, and natural splendor. The Essence of Pafi Kota Agung Pafi Kota Agung is more than just a platform; it is a gateway to understanding the depth and breadth of Kota Agung’s cultural and historical significance. The initiative aims to provide comprehensive insights…

Telenor IoT and Verizon Business have entered into a strategic partnership to strengthen international IoT connectivity, providing customers with global IoT services. Telenor and Verizon, two global leaders in telecommunications, are proud to announce a strategic collaboration for international IoT. The partnership aims to deliver global IoT services to enterprises, unlocking new possibilities and simplifying connectivity on a global scale. The initial focus of the partnership is to fortify and expand the eSIM-based network access and service footprint of both companies. By combining their network assets and managed IoT capabilities across Europe, Asia, and North America, Telenor IoT and Verizon…

Marketing research is a critical tool that businesses and organizations use to gather valuable information about their target market and industry. By conducting research, companies can gain insights into customer needs, preferences and behavior, as well as market trends and the competitive landscape. In this article, we’ll explore five reasons why marketing research is important for businesses and organizations. 5 reasons why marketing research is important Is your company on the fence about investing in marketing research? If so, read on for five reasons why marketing research is important to the viability and longevity of your business. 1. Marketing research…

The influencer marketing industry is a booming sector, projected to reach a staggering $21.1 billion in 2023, a five-fold increase in just half a decade. This explosive growth has not only placed influencer marketing at the forefront of digital advertising strategies but also sparked debates about how to optimize influencer content creation and engagement effectively. Two recent studies published in the Journal of Marketing – “Influencer Marketing Effectiveness” and “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement” provide critical insights into these debates. They delve into the intricacies of balancing follower count, content authenticity, and brand familiarity to…

According to a new research report from the IoT analyst firm Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 16.1 percent from 202.3 million subscribers at the end of 2022 to 426.4 million subscribers at the end of 2027. Moreover, Berg Insight forecasts that shipments of embedded car OEM telematics systems worldwide will grow from 50.3 million units in 2022 to reach 77.3 million units in 2027, which represents an attach rate of 94 percent at the end of the forecast period. New passenger car and light…

Onward NRV reported earlier this month reaching 73% of its private-sector fundraising goal of $2 million to fund operations through mid-2028. The fundraising began in November 2022 and is now entering a public phase. The results were released June 8 at the organization’s quarterly investor event at The Highlander Hotel in Radford, with nearly 100 people present. Additionally, the organization, previously the New River Valley Economic Development Alliance, seeks $1 million in government support for the upcoming five-year period. Sixty-eight investors have committed money to the campaign, which is led by CEO Bill Flattery of Carilion New River Valley Medical…

IoT Analytics published the Q1/2023 update of their “Global Cellular IoT Module and Chipset Market Tracker & Forecast” – an interactive dashboard and structured market tracker that includes quarterly data on worldwide cellular IoT modules and chipsets from 2018 to Q1 2023, and forecast data from Q2 2023 to 2027. KEY QUOTES: Satyajit Sinha, Principal Analyst at IoT Analytics, comments: “The cellular IoT module market experienced a decline in Q1 2023, due to cautious end-user spending, device makers reducing inventory, and the ongoing semiconductor chip shortage. The slow recovery of the Chinese market and global uncertainties has significantly impacted the…

Adebukola Ajao is an online digital marketing guru equipped to help small businesses with the tools to compete. A 2021 graduate of Northeastern, Ajao was recently honored with a Women Who Empower Innovator Award in the young graduate alumnae category for her creation of For All Things Digital. Born and raised in Boston, Ajao grew up across the street from Northeastern’s campus. As an undergraduate student, she worked with the university’s John D. O’Bryant African American Institute to start a social justice activist coalition. Adebukola Ajao, owner of BDY Consult marketing agency, poses for a portrait in ISEC. Ajao is…