Threads hits 30 million users a day after launch, putting Musk’s Twitter on notice

Posted on July 22, 2023
Meta (META) Threads is live, and it’s already drawing millions of users, posing the biggest threat to Elon Musk’s Twitter yet. Meta CEO Mark Zuckerberg fired up his Twitter competitor on Wednesday and a day later said 30 million users had signed up for the service. Threads pose a unique challenge to Twitter. The platform, like other Twitter clones, has a similar setup to Musk’s social network. On Threads you can post text, images, and short videos, as well as like, reply, comment, and share posts by other users. Zuckerberg seems acknowledged the similarities, posting the meme of Spider-Man pointing…

Why Marketing Research Is Important

Posted on July 22, 2023
Marketing research is a critical tool that businesses and organizations use to gather valuable information about their target market and industry. By conducting research, companies can gain insights into customer needs, preferences and behavior, as well as market trends and the competitive landscape. In this article, we’ll explore five reasons why marketing research is important for businesses and organizations.5 reasons why marketing research is importantIs your company on the fence about investing in marketing research? If so, read on for five reasons why marketing research is important to the viability and longevity of your business.1. Marketing research…

Hunter Biden’s former business partner was willing to go before a grand jury. He never got the chance.

Posted on July 21, 2023
A former business partner of Hunter and James Bidenwho worked directly with them on a 2017 China energy deal, was never asked to testify to a Delaware grand jury investigating Hunter Biden, two sources familiar with the discussions tell CBS News. Tony Bobulinski, the former business partner, was open to testifying, and his attorney reached out to the office of Delaware US Attorney David Weiss. Weiss did not return their calls, the sources said. Weiss’ decision not to bring Bobulinski is the latest indication that prosecutors investigating Hunter Biden may have avoided investigating allegations about his father, President Joe Biden.…

Here’s why US colleges are expensive

Posted on July 20, 2023
The average American saved $5,011 last year. That means it would take them about 75 years to save up enough cash to send one child to a top-rated US university. College is really expensive. And it just keeps getting more expensive. The average tuition at US private colleges grew by about 4% last year to just under $40,000 per year, according to data collected by US News & World Report. For a public in-state school, that cost was $10,500, that’s an annual increase of 0.8% for in-state students and about 1% for out-of-state. But at highly rated or selective schools,…

How to Write a Great Business Plan, According to Entrepreneur Cate Luzio

Posted on July 20, 2023
Coming up with the million-dollar idea was the fun part. But turning that idea into a successful company requires a business plan. Here’s why: A great business plan helps you plot your course and focus your efforts, which is what it takes to meet short- and long-term goals. It also demonstrates to interested parties—employees, investors, lenders, partners, yourself—that you’re committed to building the company and that you’ve got what it takes. A considered business plan also shows how you’ll generate revenue and handle expense management, gets honest about how long it will take to turn a profit, maps out how…

You’re Invited: Connect, learn and grow at the City’s Small Business Information Session for newcomers, immigrants and refugees

Posted on July 20, 2023
Social Media Share Links Share Pages June 13, 2023The City of Victoria is excited to welcome you back for another Small Business Information Session. Hosted by the City’s Business Hub, this event is for newcomers, immigrants and refugees operating or looking to open a small business in the City of Victoria. At this session, you will learn about the resources available through the City’s Business Hub and several other local organizations that can connect you with great business information, resources, mentorship and settlement support. Whether you’re at the idea stage, ready to launch, or just looking for some advice,…

Inflation: Which foods are the most expensive in Canada?

Posted on July 19, 2023
Grocery prices continue to be one of the largest contributors to high inflation in Canada. The Consumer Price Index (CPI) report for June showed an inflation rate of 2.8 per cent year-over-year, following a 3.4 per cent increase in May 2023. While this decrease was positive, Statistics Canada said it was “fairly broad-based.” “Canadians continued to see elevated grocery prices (9.1 per cent) and mortgage interest costs (30.1 per cent) in June, with those indexes contributing the most to the headline CPI increase,” the CPI reads. “The all-items excluding food index rose 1.7 per cent.” Gasoline led to a decrease…

How Follower Count and Authenticity Impact Influencer Marketing Success

Posted on July 19, 2023
The influencer marketing industry is a booming sector, projected to reach a staggering $21.1 billion in 2023, a five-fold increase in just half a decade. This explosive growth has not only placed influencer marketing at the forefront of digital advertising strategies but also sparked debates about how to optimize influencer content creation and engagement effectively. Two recent studies published in the Journal of Marketing – “Influencer Marketing Effectiveness” and “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement” provide critical insights into these debates. They delve into the intricacies of balancing follower count, content authenticity, and brand familiarity to…