4 Subscription Marketing Mistakes to Avoid

Posted on May 23, 2023
Opinions expressed by Entrepreneur contributors are their own.The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model. But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there…

Know these 10 expenses of starting a business and how to handle them

Posted on May 21, 2023
No doubt about it, starting a small business is exciting! But it can also be confusing, particularly as you sort through all the expenses required to launch your enterprise. While it is impossible to cover every type of business and go through the finer points of expenses you are likely to have, here are the top 10 costs of starting a business to consider. It all starts with creating a business plan which can be a full-blown traditional plan with monthly projections or can be formed using the Business Model Canvas (www.strategyzer.com) with limited projections, but specifically cash flow forecasts.…

BuzzFeed shutting down news division, laying off 15% of all staff

Posted on May 21, 2023
BuzzFeed Inc. is shutting down its news division and cutting its workforce by 15 per cent. The company made the news in an email to staff on Thursday from CEO Jonah Peretti, who said the cuts will amount to around 180 people. Some of those in the axed News unit will move over to the HuffPost brand, which the company acquired in 2020. It’s the second round of layoffs since December at the company, when the company cut 12 per cent of its work force. “I made the decision to overinvest in BuzzFeed News because I love their work and…

Council adopts strategic plan for Cranbrook

Posted on May 21, 2023
Members of City of Cranbrook council adopted the draft 2024 – 2027 Strategic Plan Monday night (May 15) – a document that will guide the higher-level objectives of the City of Cranbrook as a corporation over the next four years. This new strategic plan was developed over the first three months of 2023 following the fall election of Mayor and council. The new strategic plan will guide the coming three years of this council and the first year of the next council’s term, 2024-2027. The reason is that the budget takes months to create, based on projects and a business…

Small business banking platform Vault launches with backing from Google’s Gradient Ventures

Posted on May 21, 2023
Vault’s co-founders have previously worked at Revolut, Koho. Vault is the latest Canadian startup looking to make banking easier for small-to-medium-sized businesses (SMBs). Toronto-based Vault recently launched its platform across Canada, joining the likes of Float and Loop in looking to address pain points small businesses experience when it comes to traditional banking.“We came out directly into the market to replace one of the Big Five [banks] in terms of your daily operations.”Vault was created in 2021 by Saud Aziz and Ahmed Shafik, former Revolut and Koho employees, and has secured backing from Google’s Gradient Ventures as…

Free Resources: Leadership Mindset | Invisible Edge

Posted on May 20, 2023
During a period of uncertainty such as we have been going through for the last several weeks, one of the most important, but often overlooked, skills to hone is that of Leadership Mindset. This is often the key in helping you regulate yourself, your emotions, your resilience, and your confidence in leading your team. We feel it’s such a critical skill that we wanted to address it in another free webinar: Leader Mindset: Turning Crisis into Recovery. There were a lot of great takeaways here, and we were so glad to be able to share this with you! Feel free…

Chile’s plan for state control in lithium dismays business

Posted on May 20, 2023
SANTIAGO, Chile (AP) — The Chilean government’s newly announced plan to have the state take a majority stake in the lithium industry disconcerted business leaders, though analysts cautioned that the proposal appears to try to strike a middle ground between competing interests. President Gabriel Boric announced in a national broadcast Thursday night that private companies will have to partner with the government in exploiting Chile’s lithium, a metal used to make rechargeable batteries. Boric said the state would take a controlling interest in each partnership, leading some to call it a nationalization of the industry, while others disagreed. “Phrising it…

Getting the most out of your insurance marketing budget

Posted on May 20, 2023
Getting the most out of your insurance marketing budget | Insurance Business CanadaInsuranceNewsGetting the most out of your insurance marketing budgetExperts share top tips on navigating tougher timesInsuranceNews By Jen FrostWhether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced…