Jewelry News Online
To many, the phrases “fine jewellery” are often synonymous with a Tiffany blue box or a Cartier red box. To others, they conjure up De Beer’s historic “A Diamond Is Forever” advertising marketing campaign. Despite the prominence of these icons, branded jewellery stays the small minority of the market, making up solely 20 p.c of revenue. Branded jewellery will attain 25 to 30 percent of the market in 2025, and the dollars at stake are big—$80 to $100 billion are on the desk. Richemont saw income from Buccellati, Cartier, Van Cleef & Arpels and its other jewelry brands climb 12…
