Category Business Marketing

Pop-up market gives students a real world business experience

Pop-up market gives students a real world business experience

12 young entrepreneurs were funded to operate their business ventures, which include drone marketing services, a pet portrait artist, a cotton candy cart, pool cleaning services, lakeside lawn care, and computer repair services Tomorrow the Business Center Nipissing Parry Sound is partnering with Northgate Shopping Center to host its Annual Summer Company pop-up market. The event will run from 10 am to 3 pm at Center Court in the Northgate Shopping Centre. The Business Center Nipissing Parry Sound is a not-for-profit organization that provides support for the start-up and expansion of small enterprises in the Nipissing and Parry Sound regions.…
IoT News – IoT Market

IoT News – IoT Market

According to a new research report from the IoT analyst firm Berg Insight, annual shipments of cellular IoT modules amounted to 427 million units in 2022, flat from the previous year. Annual sales grew by 12 percent and amounted to US$ 5.9 billion in the year. The five largest cellular module vendors – Quectel, Fibocom, Sierra Wireless, Sunsea AIoT and Telit – held a 69 percent share of the market in terms of revenues. The industry has seen a wave of consolidation in recent times with Telit acquiring the Cinterion line of IoT products and services from Thales, Semtech acquiring…
Marketing VP at Napa Valley’s Far Niente Wine Estates wins North Bay Influential Women Award

Marketing VP at Napa Valley’s Far Niente Wine Estates wins North Bay Influential Women Award

Kate McManus is a leader in marketing, business development and branding with more than 25 years of experience in the wine and spirits industry. As Vice President of Marketing at Far Niente Wine Estates, she focuses on building talented and dedicated teams by creating a positive culture fostering innovation and creativity. She has worked at top industry firms from New York to Napa, moving to the Bay Area to lead marketing activities at Constellation Brands for international wineries from New Zealand, Sonoma and Italy. At Delicato Family Vineyards, she built the marketing department and expanded trade and digital capabilities. McManus…
Missouri State, Iowa, Middle Tennessee and more

Missouri State, Iowa, Middle Tennessee and more

Buena Vista University Veronica Tapia-Banuelos of Rogers graduated with a Bachelor of Arts in business (marketing track) at the end of the spring 2023 semester at Buena Vista University in Storm Lake, Iowa. Tapia-Banuelos was among more than 300 students who received degrees. Founded in 1891, Buena Vista is a private university affiliated with the Presbyterian Church. __ Mississippi State Among the more than 2,300 students named to the Dean’s List for the spring semester at Mississippi State University were: Jackson Runnels of Fayetteville; and Anna Riggs of Fayetteville; Dean’s List students achieved a grade-point average between 3.5 and 3.79,…
New College of DuPage Gastronomy and Marketing in Hospitality Certificate Helps Businesses, Startups Gain Industry Foothold

New College of DuPage Gastronomy and Marketing in Hospitality Certificate Helps Businesses, Startups Gain Industry Foothold

Glen Ellyn, Illinois–(Newsfile Corp. – June 6, 2023) – College of DuPage’s Culinary and Hospitality program is helping existing and new businesses expand their industry reach thanks to a new 9-credit-hour certificate program launching this fall. COD’s Gastronomy and Marketing in Hospitality certificate is offered as a single course, allowing students to earn their credential in just one semester. Hospitality and Tourism Professor Mary Beth Leone began conceptualizing the certificate’s curriculum when students told her they wanted to learn more about the marketing side of the industry. “I started to see students during the pandemic doing their own thing,” she…
Disrupted, or Disruptor?  How Do You Actually Innovate?

Disrupted, or Disruptor? How Do You Actually Innovate?

We’ve all heard the phrase, “innovate or die.” And in the business world, there is a lot of truth in this statement. If we become complacent in what we know, and we stop challenging ourselves to grow, we lose our leadership edge. We become the disrupted instead of the disruptor. Digital transformations are always a reflection of people transformation. People have to change along with (and even ahead of) technology in order to effectively lead and innovate. And yet the one thing we don’t talk about is, where does innovation actually come from? How do we source innovation as leaders…
Lotus Marketing: Empowering Businesses with Digital Marketing Expertise

Lotus Marketing: Empowering Businesses with Digital Marketing Expertise

Lotus Marketing, a dynamic company with a remarkable presence in the digital marketing landscape, has been transforming businesses worldwide with their comprehensive range of services. Founded by Jeremy and Max, Lotus Marketing offers a one-stop marketing agency solution, specializing in Social Media Marketing (SMM), Facebook and Instagram ads, and the creation of effective sales funnels for ecommerce businesses. This article will explore the key services provided by Lotus Marketing and the remarkable results they have achieved. Social Media Marketing (SMM): Lotus Marketing’s expertise in SMM sets them apart in the competitive digital marketing industry. With a deep understanding of various…