Category: Business Marketing

Leadership in Uncertain Times | Invisible Edge

Posted on June 13, 2023
In my life, I haven’t experienced a time where the whole world came together to overcome a major challenge. Too often we are divided, creating stories about how we feel either inferior or superior to others. That usually doesn’t go well in either version. COVID-19 is, along with many other things, an opportunity to lead—whether it’s holding a vision, or encouraging acts of kindness among your team, family, or community. In order to lead effectively in turbulent times, we have to be well-resourced and have tools to quell our own anxieties and fears, so that we can in turn be…

Ciena Stock Drops Amid Sales Slowdown In Key Markets

Posted on June 13, 2023
ciena (CIEN) stock plunged Tuesday after the maker of optical communications gear signaled a slowdown in business from cloud data centers. Ciena also missed estimates with its sales outlook for the current quarter and full year.XThe Hanover, Md.-based company early Tuesday reported fiscal second-quarter results that beat Wall Street’s targets on the top and bottom lines. Ciena earned an adjusted 74 cents a share, up 48% year over year, in the quarter ended April 29. That’s on sales of $1.13 billion, up 19%. Analysts polled by FactSet had expected earnings of 61 cents a share on sales of…

Why Harnessing the Power of Content Leads to Business Success

Posted on June 10, 2023
Opinions expressed by Entrepreneur contributors are their own.In today’s fast-paced digital world, creating content is essential for businesses to stay competitive and engage their target audience. Businesses invest heavily in developing and promoting content to reach their target audience, from social media posts to blog articles. However, with so many different types of content available, it can be challenging to know which one to focus on. As someone who has been in the marketing world for a while, I’ve seen firsthand the impact good content can make. In this article, we will explore the value of text, video, shooting…

Marketing Einsteins have formulated a new money-spinning ‘Theory of Relativity’

Posted on June 7, 2023
The term ‘family business’ is used to be associated with a commercial enterprise – like a shop, or restaurant, or other service provider – wholly owned and, partially or wholly, run by people related to each other. A family business was a way for the family to make money by getting other people to spend their money. This meaning of ‘family business’ has recently been inverted in a process by which families, any and all families, spend money so that other, unrelated people can make it. How has this happened? The latter-day Einstein of that science of money-making known as…

Free Resources: Leadership in Uncertain Times

Posted on June 5, 2023
In the wake of such immense global change and upheaval, it is more important than ever to come together in community and see how we can be of support for each other, leverage our various skills and capabilities, and be of service to those around us. We at Invisible Edge are adapting and stepping up our game to meet your current needs. In that vein, it was an honor to offer our recent webinar, Leadership During Chaotic Times. We received a huge response, getting feedback that shows how meaningful this conversation is for so many of you right now. It…

FDA issues marketing denial for 6,500 flavored e-cigarettes

Posted on May 29, 2023
[1/3] Flavored e-cigarette products are seen on a store shelf in Raleigh, North Carolina, US, June 23, 2022. REUTERS/Arriana MclymoreMay 12 (Reuters) – The US Food and Drug Administration (FDA) on Friday issued marketing denial orders to 10 companies which collectively manufacture and market about 6,500 flavored e-liquid and e-cigarette products. The health regulator said these companies cannot market or distribute the products in the US and retailers who sell them risk FDA enforcement action. Any company that wants to legally market a new tobacco product in the United States must receive a written marketing order from the FDA.…

Free Resources: Managing Remote Teams

Posted on May 28, 2023
The global pandemic has completely changed the way we work with and relate to our teams in order to remain productive during these challenging times. Rick and the global IE team got together to present you with a free webinar on best practices for managing remote teams. There were a lot of great takeaways here, and we were so glad to be able to share this with you! Here’s a quick recap of some of the key strategies we discussed:Leadership as a coaching mindset: ask, listen, support Leverage technology to support and deepen relationships Connection, impact, and responsiveness Adaptive…

A new essay collection grapples with the dark underside of beautiful objects

Posted on May 27, 2023
On the opening page of her absorbing essay collection, Maine author Katy Kelleher recounts a therapy session from her past, when she was severely depressed. Her therapist asked what made her get out of bed every morning. Beauty, and the prospect of seeing or holding something beautiful, was his answer. Years later, this quest for beauty has not only fueled a career, but led to her evocatively titled book, “The Ugly History of Beautiful Things.” The book is a mash-up of history, science and politics; business, marketing and memoirs. Which is to say, Kelleher is inventing her own genre as…