Business Marketing

4 Subscription Marketing Mistakes to Avoid

Posted on May 23, 2023

Opinions expressed by Entrepreneur contributors are their own.The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model. But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there…

Free Resources: Leadership Mindset | Invisible Edge

Posted on May 20, 2023

During a period of uncertainty such as we have been going through for the last several weeks, one of the most important, but often overlooked, skills to hone is that of Leadership Mindset. This is often the key in helping you regulate yourself, your emotions, your resilience, and your confidence in leading your team. We feel it’s such a critical skill that we wanted to address it in another free webinar: Leader Mindset: Turning Crisis into Recovery. There were a lot of great takeaways here, and we were so glad to be able to share this with you! Feel free…

Getting the most out of your insurance marketing budget

Posted on May 20, 2023

Getting the most out of your insurance marketing budget | Insurance Business CanadaInsuranceNewsGetting the most out of your insurance marketing budgetExperts share top tips on navigating tougher timesInsuranceNews By Jen FrostWhether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced…

West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

Posted on May 17, 2023

West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand. The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets. The software’s genesis can be traced back to November 2022,…

Allied Global Marketing names Denise Parkinson as VP, business development | News

Posted on May 14, 2023

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.Denise ParkinsonBased in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations. Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth. With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies. Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85…

Our Invisible Choices Made Visible

Posted on May 12, 2023

“No one is free when others are oppressed.” ~Author UnknownThe recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values right now. But how can we approach these questions? Where do we start? And what does it take to come together, address and heal the root of our divisions that are igniting these important conversations world-wide? Our Better Selves Now is an opportunity for listening, self-educating,…

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Posted on May 8, 2023

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients.The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific…

An In-Depth Guide For Every Business Owner Today

Posted on May 5, 2023

Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade. Google’s purchase of YouTube in 2006 can be considered a critical turning point in the growth of video marketing. Video marketing is a hot discussion topic and a focus area for every marketing team, regardless of the industry or size of the organization. So, for readers still confused about the term video marketing, here is a standard definition that explains it: Video marketing is leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals. These…